For He delivered us from the domain of darkness, and transferred us to the kingdom of His beloved Son, in whom we have redemption, the forgiveness of sins. And He is the image of the invisible God, the first-born of all creation.Colossians 1:13-15
In 1990, Canon proved that “Image is Everything.” They employed a good-looking, young, up-and-coming tennis prodigy from Las Vegas named Andre Agassi to be their spokesperson. The popular tennis player seemed to put as much effort in his appearance and off-court persona as he did his on-court prowess. That is a hefty assessment, since he won a total of eight majors and a career grand slam.
But the savvy and clever marketing on Canon’s part definitely paid off. Throughout the 1990’s Canon led the industry in sales of point-and-shoot cameras as well as SLR cameras. Canon seemed to prove that image is everything, after all.
God Almighty knows so about image being everything, that He introduced it to us before Canon even ever thought about it as a slogan. For God, it was not just a slogan, but it was His practice. John 1:14 tells us, “And the Word became flesh, and dwelt among us, and we beheld His glory, glory as of the only begotten from the Father, full of grace and truth.” “The Word” referenced in this verse is Jesus Christ.
In the Scripture here, it is reinforced that Jesus is the image of God.  Why is He called “the image of the invisible God?”  First, He “delivered us from the domain of darkness,” and then He offered us “redemption, the forgiveness of sins.”
Jesus Christ came to earth in order to be our sacrifice, once and for all, doing what the blood of animals could never do. But we also must consider that He came not as a conquering king, but as a fragile baby, born in a manger, to grow and live among us. Immanuel, God with us, was one of us, but He was so much more. He was the God-man: 100% fully God and 100% fully man.
He was the image of the invisible God. Hallelujah!



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